Capsule
Role: ACD/Senior Copywriter
Client: Capsule
Capsule is an AI video editor for content and marketing teams to make consistent, branded videos at scale. With its new AI Productions, teams can design AI actors and control every aspect of production, from set design to camera angles to motion graphics.
For the launch, I wrote a series of playful videos inspired by the iconic Mac vs. PC ads. The scripts poke fun at cookie-cutter avatars while highlighting Capsule’s human-feeling AI actors and the system’s creative flexibility. Needless to say, the team and I had many laughs along the way!